What a dental clinic website should actually cost in 2026
Quotes from £400 to £40,000 are all real, and most are wrong. Here's how to read a dental web quote without getting burned.
If you've asked three agencies for a quote on a new dental clinic site, you've probably been told £600, £6,000, and £60,000 — and all three were said with a straight face. The price isn't the problem. The vagueness is.
What's actually in the box
A modern clinic site is four things stitched together: a design that says you're trustworthy, a build that loads in under two seconds on a phone, a way for patients to book without phoning, and a host that doesn't disappear when traffic spikes. Most quotes only price the first one.
- Design — brand-aware, conversion-aware, mobile-first.
- Build — custom code or page builder, hosted somewhere fast.
- Booking flow — either embedded (Dentally, Practice Plan) or custom.
- Hosting + maintenance — SSL, backups, uptime, security patches.
Three honest price brackets
Anything below £150/mo is a template you'll outgrow within a year. Between £80 and £200/mo, you should be getting a custom design, real hosting, and ongoing edits — our entry tier sits here. Between £200 and £500/mo you're getting active SEO and conversion work on top. Above £500/mo, you're paying for an in-house-equivalent team — useful for multi-site groups, overkill for one location.
| Bracket | Monthly / One-off | What's included | Who it suits |
|---|---|---|---|
| Template | <£150/mo or ~£1k once | Page-builder site, stock photography, no ongoing edits | Brand-new clinic testing the water |
| Custom | £80–200/mo or £3–10k once | Custom design, hosting, real SEO, 4–unlimited edits, booking flow | Single established clinic |
| Premium | £200–500/mo | Active CRO work, content SEO, conversion tracking, strategy calls | Busy clinic, ambitious marketing |
| Enterprise | £500/mo+ | In-house-equivalent team, multi-site, bespoke integrations | Multi-location groups |
“If a quote doesn't separate design, build, hosting, and ongoing edits, you're being asked to trust a number, not a plan.”
Three questions that flush out the truth
- What happens when I want to change the homepage hero in six months — included or extra?
- Who owns the code if I cancel? When?
- What's your average Lighthouse score on the sites you've built this year?
If the answers are vague, the relationship will be vague. Pick the agency that can answer in one sentence each.