What a beauty clinic website actually costs in 2026
A £400 template and a £12,000 agency quote are both real. Here’s what you’re really buying at each price point — and the honest middle.
Beauty is a visual industry, so you’d think pricing for a beauty clinic website would be obvious. It isn’t. Three agencies will quote you £400, £4,000, and £14,000 for what looks, on the surface, like the same thing. The price isn’t the problem — the vagueness is.
Three real price brackets
Under £100/mo (or £1,000 one-off) gets you a Squarespace or Wix template with your logo dropped on top. It’s fine for a brand-new clinic testing the water, but the templated aesthetic makes premium pricing hard to justify — visitors compare you to chains, not specialists.
£100–£250/mo (or £3,000–10,000 one-off, plus hosting) gets you a custom-designed site with your brand photography anchoring every page, consultation booking above the fold on treatment pages, and technical SEO that actually ranks locally. Our Business tier sits here at £119/mo.
£250/mo+ (or £10,000+ one-off) gets you a site with bespoke integrations — your PMS, custom membership flows, multi-location support, and active conversion-rate work. Useful for multi-site groups; usually overkill for one clinic.
What the cheap quotes leave out
- Consultation booking — Fresha, Phorest, or Treatwell embeds are free; custom enquiry flows are not.
- Before/after galleries with compliant consent handling (UK ASA / AU TGA rules are stricter than most agencies realise).
- Ongoing edits. If a new treatment launches, do you pay £150 to add a page or is it included?
- Hosting and domain renewal. Easy to miss in a one-off quote.
- Analytics, conversion tracking, and monthly reporting — these are usually separate invoices.
“A beauty clinic website isn’t a brochure. It’s the place that has to convince a browser to book a £200 consultation before they’ve met you. Price it accordingly.”
A sensible benchmark
For a single-location clinic running a handful of treatments, you’re looking at £100–£180/mo on a subscription or £4,000–10,000 on a one-off with a plan for ongoing updates. Below that, the economics don’t add up for the work involved. Above that, you should see real differentiation — not just a bigger invoice.
How we price beauty clinic sites at Stratevo
Our Business plan is £119/mo and is designed for exactly this audience: single-location beauty and wellness clinics. It includes custom design, booking integration with Fresha / Phorest / Treatwell, before/after gallery with compliant consent handling, unlimited content updates, and monthly performance reporting. No setup fee, no extra invoice for the gallery, no surprise charge when you launch a new treatment. Live in 7 days.
If you want to see exactly what’s included, the comparison table on our pricing page lays every feature out tier-by-tier. If you want to talk through what would fit your clinic specifically, book a 15-minute call — no slides.